


Coaching
You’re Here. Let’s Make It Happen.
If you’re reading this, you’ve already taken the first step.
I hear it all the time—people telling me they don’t think they need a coach, that they’re not “good enough” for one, or that they have to reach a certain level before they deserve help. That’s fear talking. Your brain resists change, especially when you decide it’s time to level up.
Here’s the truth: You will never feel 100% ready. But if you’re here, you already are.
I know what I’m talking about. I’m an award-winning coach, and I’ve helped athletes at every stage unlock their potential. The question isn’t whether you’re ready. It’s whether you’re willing.
Let’s do this.

Who is it for?
Coaching is too often considered something reserved only for professional or elite runners. The reality is the opposite; anyone can benefit from coaching. Running is a skill and movement pattern that needs training and attention – you wouldn’t learn to swim without some sort of guidance, running is no different. So if you find yourself:
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Stressed with training
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Experiencing a performance plateau or lack of progress
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Suffering from frequent injuries
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Demotivated
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Confused what direction to go with training
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Not enjoying your running
You will likely benefit.
How does it work?
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Initial athlete questionnaire/profile – A simple document to fill put so I can learn about you.
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First consultation - (fancy word for a phone call), we will discuss all things you and your running.
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Training block overview & guidance documents - so you can understand the process.
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Weekly workout schedule - One to one online coaching begins, delivered over Training Peaks.
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Unlimited contact and feedback – Daily contact through Training Peaks and WhatsApp, to monitor you and adapt the plan based on session feedback.
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Adapted plan - based on your response to the training and your life's various demands.
What’s included?
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A bespoke tailored training plan adapted constantly based on your performance and feedback
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Weekly workout schedule so you can plan ahead, usually set 2-4 weeks in advance
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Flexible coaching around family and work; because life is hard
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Training Peaks account
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Daily session analysis and feedback – used to make training plan adjustments
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Race strategy, Nutrition, Recovery and Kit advice
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Strategic tapering and recovery plan, incorporated into training schedule
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Unlimited contact via email, Whatsapp and phone
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No monthly training and goal review via phone - We chat when you want! Your body doesn't wait for dates in a diary

“A process-driven running life is the first step to being a happy runner long term. Because you are enough, every day, no matter what.” ― David Roche, SWAP running coach, life guru, author of The Happy Runner: Love the Process, Get Faster, Run Longer